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Reimagining the World of snacking

Our journey began with a simple question — why can’t traditional Indian namkeens be delicious and healthy?
We’re driven by our love for authentic Indian flavours and a mission to create snacks that fit today’s health-conscious lifestyle.

Sate Snacks Is Incubated at Agri Business Incubation Foundation (ABIF) Indian Institute Of Technology Kharagpur

Values before anything else

Much as we have tried, we haven’t found a single product in the market that delivers a great tasting namkeen without the ‘unspoken sins’
of excessive oil - simply because those that taste good are fried or unhealthy and those that aren’t fried don’t taste good.
We live by our motto - values before anything else

High Quality Standards

We keep a hawk’s eye on everything, so you don’t have to. Our raw materials are sourced from trusted vendors and the final product is tested rigorously. And we founders, get to taste every batch that goes into the market.

Transparency

We believe in complete openness every step of the way. From sourcing to final production, we ensure that you know exactly what goes into our snacks. No hidden ingredients, no outlandish promises—just honest, clear information.

Innovation

We refuse to accept the status quo and are constantly innovating to make things better for our consumers! Watch this space as we introduce new, healthy and tasty choices for you.

Understanding the problem

Source:

Reduction of Fat, Sugar and Salt

In today's fast-paced world, there is a growing and often overlooked epidemic: non-communicable diseases (NCDs) such as diabetes, hypertension, and heart disease. These conditions are largely influenced by poor dietary choices and the consumption of foods high in fat, salt, and sugar (HFSS). The Government of India, through its HFSS campaign and the FSSAI's Eat Right initiative, has been at the forefront of raising awareness about the importance of reducing HFSS foods in our daily lives.

At Sate Snacks, we are fully committed to supporting this vital cause. Our products are designed to align with the goals of the FSSAI and the Government of India's mission to promote healthier snacking options. By minimizing the use of unhealthy fats, refined sugars, and excessive salts, we offer snacks that not only taste delicious but also contribute to better health. We believe in responsible, mindful snacking – because what we eat today shapes our tomorrow.

Health Crisis due to snacks

High Oil Consumption: Traditional namkeens are fried, leading to excessive intake of unhealthy oils, which can contribute to obesity and heart disease.

Use of Palm Oil: Many snacks use palm oil, which is high in saturated fats and contributes to deforestation.

High Trans Fat & Cholesterol: Fried snacks often contain trans fats and contribute to bad cholesterol, increasing the risk of heart disease and diabetes.

Lack of Protein: Many traditional snacks are low in protein, leading to poor satiety and overeating.

Excessive Salt & Additives: Traditional namkeens often contain high salt levels and artificial additives, increasing the risk of hypertension

Sate Snacks' Solution

Baked or Roasted Snacks: Sate Snacks are baked or roasted, reducing oil content by 50-66%, lowering the risk of obesity and heart disease.

No Palm Oil: Sate Snacks avoids palm oil entirely, using healthier oils that are better for both your heart and the environment.

Zero Trans Fats & Cholesterol: All Sate Snacks are free from trans fats and cholesterol, making them a heart-healthy choice.

High Protein Content: Sate Snacks offers high-protein alternatives, helping to keep you fuller for longer, supporting better weight management.

Lower Salt & No Artificial Additives: Sate Snacks use reduced salt and natural ingredients, promoting healthier eating without compromising taste.