Values before anything else

High Quality Standards

We keep a hawk’s eye on every thing, so you don’t have to. Our raw materials are sourced from trusted vendors and the final product is tested rigorously. And we founders, get to taste every batch that goes into the market.


What you see is what you get! We make no outlandish claims and we do not hide anything.


We refuse to accept the status quo and are constantly innovating to make things better for our consumers! Watch this space as we introduce new, healthy and tasty choices for you.

About Us

We are a couple of senior corporate professionals out to have fun while we make a material difference to the category of Namkeens.

A category that is woven into the very fabric of our heritage and culture. A category that reminds us of the making of namkeens in our parents and grandparents’ homes.

Take a look at some of the statistics that we are sure you have heard of in bits and pieces but which are truly shocking in their impact on our lives as a people and a nation.

A Silent Epidemic

Prevalence of Obesity in Urban India, ‘What India eats’, ICMR and National Institute of Nutrition, Oct 2020.

3 Deadly Sins

Incidence of deaths from non-communicable diseases

The rise in non-communicable disease deaths is driven by excess Fat, Salt and Sugar in our diets.

Much as we have tried, we haven’t found a single product in the market that delivers a great tasting traditional Namkeen without the ‘unspoken sin’ of excessive oil- simply because those that taste good are fried or unhealthy and those that aren’t fried don’t taste good.

With this task of developing a comprehensive range of Namkeens which taste great and are definitively ‘better for you’, we worked with food scientists in Singapore and India to bring to you unputdownable namkeens from sate.

Do try our products and we would love to hear from you. Drop us your feedback at – bouquets or brickbats – both are welcome.



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