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Introducing sate
your everyday snack made healthy

That’s not all! It also has...

Our smart manufacturing practices ensure we use only as much oil as absolutely necessary to deliver the khasta texture and asli taste! All this, so that you don’t just nibble on your favourite snack, but eat it too!!

We exist to make traditional Indian snacks healthier while delivering on the taste that we have all grown up with and love. With this in mind, we bring to you the tasty yet phenomenally healthy range of sate skinny namkeens.

The entire range of sate skinny namkeens has 50% less oil compared to fried products of leading Namkeen brands. It also has No Palm Oil, No Artificial Colours and No Cholesterol/ Trans Fat.

This is by far the heathiest tasty traditional Indian namkeen on the planet! All our claims are based on rigorous testing with NABL certified labs.

Sate Skinny Namkeens – the joy of snacking!

50% less oil*, 100% taste!

* Compared to Bhujia Sev of popular brands

ASLI DESI TASTE

A Silent Epidemic

It is said that India is a land of contradictions, and this is true when it comes to nutrition and health as well, the infographic below confirms that.

Prevalence of Obesity in India

Source: What India Eats, ICMR and National Institute of Nutrition, Oct 2020

Such a large population of people being overweight or obese puts India at the risk of an epidemic of lifestyle diseases. Currently, 33% of Urban Indians suffer from hypertension and 25% are afflicted with diabetes.

3 Deadly Sins

The root cause of this silent epidemic is excess fat, salt and sugar in our diets.

Incidence of deaths from non-communicable diseases

Source: India: Health of the Nations States- ICMR, Public Health Foundation of India & IHME, 2017

FSSAI 'Eat Right' initiative focuses on preventive healthcare through a healthy diet – it aims to reduce consumption of HFSS (high fat, sugar and salt) foods.

We believe that it is important to think out of the box and use innovative technologies to put some of the 'Eat Right' initiatives into action. We are doing our bit and would love to hear your suggestions.

Our Values

Innovation

We refuse to accept the status quo and are constantly innovating to make things better for our consumers! Watch this space as we introduce new, healthy and tasty choices for you.

High Standards on Quality

We keep a hawk’s eye on everything, so you don’t have to. Our raw materials are sourced from trusted vendors and the final product is tested rigorously. And we founders, get to taste every batch that goes into the market.

Transparency

What you see is what you get! We make no outlandish claims and we do not hide anything.