Eat Right India

 

1 in 2 Urban Indian adults are obese in some form and the the data below proves it!


 

Prevalence of Obesity in India

Source: What India Eats, ICMR and National Institute of Nutrition, Oct 2020

‘Khate-peete ghar se’

When I first saw this infographic, it absolutely blew my mind! At a personal level, I have always been a bit heavy around the waist, as are many others around me.

As I have also been pretty sporty and athletic (I wear this badge with panache), this has  helped me rationalise being out of shape.

What I did not know for so long was that despite exercising so much, I was at a risk of many non-communicable diseases like diabetes, hypertension and cancer.

The 3 deadly sins

The root cause of this silent epidemic is our diet – excess of fat, salt and sugar. This is what has led to an explosion of non-communicable diseases.

 

Eat Right India

FSSAIs ‘Eat Right’ initiative focuses on preventive healthcare through a healthy diet – it aims to reduce consumption of HFSS (high fat, sugar and salt) foods.

We believe that it is important to think out of the box and use innovative technologies to put some of the ‘Eat Right’ initiatives into action. 

Do try our products and help us improve our products by sending your suggestions / ideas to customercare@puraterrafoods.com

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